The South Korean horror film "Pamyŏ" is setting box office records in Indonesia and Vietnam. In Indonesia, it surpassed previous Korean film box office records by exceeding 1 million viewers in just 12 days of its release. In Vietnam, it attracted 630,000 viewers in just 3 days, achieving a faster box office speed than Hollywood blockbusters. The film's unique approach to horror, the outstanding acting of the cast, and its connection to local culture are believed to be key factors in its success. Vietnamese audiences particularly resonated with the film's depiction of rituals like 'good' and 'moving tombs', demonstrating positive feedback towards Korean cinema. Furthermore, localized subtitles are also believed to have played a significant role in the film's success. If you want to delve deeper into the reasons behind "Pamyŏ"'s success, check out the article.